William Hulsey, HULSEY, P.C., Intellectual Property Lawyers (HULSEYIP)

Topic

Global IP Issues

Presenter

  • William N. Hulsey III, Esq

Location

United States

Description

HULSEYIP takes great pride in serving emerging growth companies competing in global markets with products and services relating to renewable and sustainable energy technologies, life sciences, electronics, environmental innovations, software, and aerospace technologies. As broad as are HULSEYIP’s technology proficiencies, the firm is yet tightly focused in providing its clients with the highest quality in patent, trade secret, copyright, and trademark legal services. As a practicing patent attorney, Mr. Hulsey has developed and implemented complete intellectual property protection and licensing programs for numerous companies.

Clients receiving HULSEYIP services range in geographic diversity north-to-south from Norway to New Zealand and east-to-west from Siberia to Singapore. HULSEYIP represents clients before the U.S. Patent & Trademark Office, as well as other intellectual property offices of nations around the globe via a network of foreign associates with whom the practice daily collaborates. Through his legal work, as well as with teaching through the IC2 Institute, Mr. Hulsey has taught intellectual property rights formation, protection, and commercialization in over 34 countries and on all continents, except Antarctica.

Mr. Hulsey has committed his law practice and professional endeavors to promoting entrepreneurship and the protection and commercialization of his clients’ intellectual property rights. His range of legal representation covers initial IP portfolio development work through litigation in enforcing clients IP rights. Bill has represented clients in intellectual property matters before Federal District Courts in Dallas, Austin, and Houston, Texas, as well as in San Jose, California and Rochester, New York.

Mr. Hulsey serves on the Selection Committee for the Central Texas Regional Center for Innovation & Commercialization under The State of Texas Emerging Technology Fund Program. He also frequently serves as a Judge in the internationally recognized Idea to Product (I2P®) UT Competition at the University of Texas campus. Most recently, He served as a judge for The I2P® Portugal Competition 2010, which has organized by COTEC Portugal.

Bill also is the author of CREATING, MANAGING, AND LICENSING INTELLECTUAL PROPERTY ASSETS, a major work of over 30 hours of streaming video courses providing intellectual property education and training, through Stanford University.

Through his work with the IC2 Institute and personal travel, Mr. Hulsey has visited and worked in over 37 countries throughout the world. An avid singer, Bill is a tenor with the Texas Choral Consort, one of Texas’ leading audition-only choruses, and the St. Michael’s Episcopal Church Chancel Choir. He has sung an extensive variety of choral works from a broad array of composers over a ten-year period. Presently, he sings as a tenor in the Austin Civic Chorus, the Conspirare Symphony Chorus, and the Texas Choral Consort.

3D printing: The world's first printed plane

The promise of 3D printing has finally taken off with the development of a drone that takes just a week to create

Under darkening skies on a grass airstrip in the UK's Wiltshire Downs, north of Stonehenge, I am watching half a dozen aeronautical engineers rushing to assemble an uncrewed aircraft before the weather takes a turn for the worse. They are hoping to show how 3D printing will revolutionise the economics of aircraft design – by flying the world's first fully "printed" plane.

Led by Andy Keane and Jim Scanlan of the University of Southampton, the team believes that 3D printing will soon allow uncrewed aircraft known as drones or UAVs to go from the drawing board to flight in a matter of days. No longer, they say, will one design of UAV be repeatedly manufactured on a production line. Instead, designers will be able to fine-tune a UAV for each specific application – whether it be crop spraying, surveillance or infrared photography – and then print a bespoke plane on demand.

3D printing has come on in leaps and bounds since its origins as an expensive prototyping tool over two decades ago. It uses laser-assisted machines to fabricate plastic or metal objects, building up the item layer by layer, each slice just 100 micrometres thick.

To do this, the 3D printer first slices up an object's computerised design into hundreds of easily printable layers. Each layer is then "printed" by training a laser beam on a bed of polyamide plastic, stainless steel or titanium powder – depending on the object being created – tracing out the entire 2D shape required for that layer. The laser's heat fuses the particles together at their boundaries. Once each layer is complete, more powder is scattered over it and the process repeated until a complete artefact is produced.

What the printer spits out is a powdery "cake" from which the desired object can be retrieved simply by pulling it out, like a child yanking a buried toy from a sandpit

To create a stronger object that can withstand higher loads and stresses, an electron beam can be used in place of a laser to melt the powder particles completely. And because 3D printing involves no cutting or grinding of metal, it offers vast design freedom.

This is a huge deal for aircraft designers. Some of the best ideas in aviation history have involved designs which proved too pricey and tough to make. The Supermarine Spitfire, for example, was among the most manoeuvrable fighter aircraft of the second world war because its wings were of an ultra-low-drag elliptical design. But it was a nightmare to produce, requiring complex machinery and production expertise.

"With 3D printing we can go back to pure forms and explore the mathematics of airflow without being forced to put in straight lines to keep costs down," says Keane.

So Keane's team set out to see how quickly they could design a 1.5-metre-wingspan, super-low-drag UAV, print it and get it airborne. A UK-based 3D-printing firm, 3T RPD of Greenham Common, Berkshire, joined the venture, agreeing to print the UAV out of hard nylon.

"We designed in printable hinges that would let the ailerons move," says 3T RPD spokesman Stuart Offer. "And we decided where to split the fuselage so the nose could be snap-jointed to the fuselage easily."

The budget for the Southampton University Laser Sintered Aircraft (Sulsa) was £5000, which imposed a number of design constraints. The aircraft would have no undercarriage to keep complexity and weight down, necessitating the use of a launch catapult – and a belly landing. It would be electric-motor-powered to eliminate the need for starting equipment and heavy fuel. And it would have a V-shaped tail rather than the usual upside-down-T, so that only two parts had to be printed instead of three.

Cost savings here meant that the plane could have Spitfire-style elliptical wings, as well as a strong geodesic airframe – another expensive second world war-era design, this time from the stout Vickers Wellington bomber, which was extraordinarily resistant to anti-aircraft fire.

Back at the airstrip, two wings, a nose cone and a fuselage with a built-in V-shaped tail have been ripped from nylon cakes, dusted down and delivered. Sulsa's airframe designers Jeroen van Schaik and Mario Ferraro, both grad students at the University of Southampton – which launches a UAV masters course in September – are assembling the aircraft after stuffing it with electronics, servos and batteries.

Nearby, Matthew Bennett of autopilot-maker SkyCircuits is discussing with the aircraft's ground-based pilot, Paul Heckles, how to hand manual control to the ARM-microchip-based autopilot once the plane is airborne.

Soon it's flight time. Sulsa twitches like a giant, grounded butterfly flexing its wings as ailerons and rudders are tested. Then the powerful launch catapult is cranked back. As soon as Sulsa clears the rail, Heckles punches the throttle – and the plane takes to the sky.

Computer Sciences a likely target for breakup

(Reuters) - After a series of failed takeover attempts and accounting scandals, Computer Sciences Corp is attracting potential activist investors looking to take advantage of a weak share price to push for a breakup.

The $4.5 billion market cap company's shares have dropped 40 percent so far this year to below $30, valuing it at a steep discount to peers.

Its government services business faces an uncertain outlook amid prospective cuts in U.S. government spending, dragging down the value of its higher growth Information Technology services.

Adding to its problems, Computer Sciences is also caught up in an accounting investigation, shareholder lawsuits and a long dispute with the U.K. National Health Service regarding alleged delays in developing healthcare IT systems.

Activist investors are doing the math, evaluating a breakup and other ways to boost Computer Sciences' sagging share price, people familiar with the situation said. But Computer Sciences is aware of the pressure and has been reviewing it options as well, the people added.

Representatives for Computer Sciences declined comment.

Computer Sciences has been a target of multiple takeover attempts in the past and investors and potential buyers have long bet that separating the Falls Church, Virginia-based company's commercial IT services from its government services could boost value.

Its North American Public Sector, which provides outsourcing and consulting services to the Defense Department and other federal agencies, accounts for a little more than a third of its revenues.

The rest comes from data-center outsourcing and developing enterprise software applications. Computer Sciences' revenues totaled $16.2 billion in the 12 months ended July 1, 2011.

The company trades at about 6 times its earnings. Accenture Public Ltd Co, a close competitor in terms of size, scale and reach, trades at about 17 times earnings, said Morningstar analyst Swami Shanmugasundaram.

Shanmugasundaram said the commercial business has a higher growth profile and better margins than the government business, and splitting them up would "definitely" be good for shareholders.

"Because of its growth profile and execution issues ... I do expect CSC to trade at a discount (to peers), but this is too much of a discount," he said.

CSC PROBLEMS

People familiar with Computer Sciences management's thinking said the company believes the two units belong together and it wants to sort out several pending issues before determining its strategic direction.

The U.S. Securities and Exchange Commission is in the middle of a probe related to Computer Sciences' accounting errors, which primarily involve accounting irregularities in Europe's Nordic region.

The issues could "divert management's focus, result in substantial investigation expenses and have an adverse impact on the firm's reputation and financial condition," Computer Sciences has said in a statement.

The U.K. government, meanwhile, is reviewing whether a contract to install next-generation healthcare IT systems in the country should be continued after Computer Sciences allegedly missed deadlines. The company said this week it would likely meet the U.K. health agency in September to discuss the matter.

These challenges could prove a hurdle for any activists looking to buy into the company.

Activists would also have to wait it out if they launched a campaign either against the board, as all 10 Computer Sciences board members have been just reelected for a full year. The current board members have served long terms, with only four of the directors joining after 2007.

FAILED MATCHES

Over the last decade or so, private equity firms, big technology companies and prime defense contractors have looked at the company as a takeover target, but its presence in both the commercial and government sectors proved to be a hurdle.

In early 2006, Computer Sciences received an offer in the low $60s per share from a consortium of three private equity firms and a large technology company, the sources said.

But Chief Executive Van Honeycutt wanted at least $65 per share and rejected the bid, they said.

Lockheed Martin Corp was also interested at the time, but was not prepared to buy the entire company and its efforts did not gain traction, these people said.

In 1998, Computer Associates -- now known as CA Technologies -- unsuccessfully made a hostile $9.8 billion takeover bid for Computer Sciences.

It is unclear if any of these or other potential buyers would still be interested. Hewlett Packard Co bought Computer Sciences competitor EDS for $13.9 billion in 2008, while others such as Dell Inc and Oracle Corp have different priorities for takeovers, sources said.

The sheer size of a deal would also be a challenge for private equity firms in the near term, sources said.

But if government and commercial businesses were separated in a tax-free spinoff, the two units would attract more buyers, the sources said.

"If the company is really going to earn what Wall Street thinks it's going to earn, it is extremely attractive from a value perspective," a source said.

"That said, the company needs to reposition strategically and the question is: Can they get there on their own?"

How Kickstarter is reinventing the iPhone economy

The crowd-funding site, which invites users to invest in various projects with small sum “pledges” that only have to be paid if a project reaches its funding goal, is a breath of fresh air for a jaded iDevice accessory shopper like myself. And Kickstarter projects associated with Apple hardware seem to have a knack for doing well, both on the site and after achieving funding. Dan Provost, co-designer of the Glif and the Cosmonaut (both listed below), shared with me his opinion of why Kickstarter has prompted so many interesting Apple-related projects:

To a smaller degree, the influx of Apple accessories on Kickstarter has mirrored the deluge of apps into the App Store back in 2008. Apple has created an amazing tool in the iPhone, and people are excited to build things for it. Apple enabled individuals to publish software on the iPhone in 2008 with the opening of the App Store, and it seems Kickstarter has created that same enthusiasm for hardware.

Considering how many Apple accessories currently populate Kickstarter (a lot), and the frequency with which they appear (very often), I’d agree. Here’s a look at some of the best iPhone, iPod and iPad-related projects Kickstarter has brought us so far.

1. TikTok + LunaTik

Apple’s iPod line has been overshadowed by the iPhone and iPad for quite some time now, but that didn’t stop the bite-sized music player it unveiled last fall from sparking the imaginations of many an accessory maker. Designer Scott Wilson was one of those who saw great potential in the 2010 iPod nano, and he came up with something that fits seamlessly with Apple’s own minimalist sensibilities.

Wilson created the TikTok and LunaTik, two watchband accessories for the iPod nano, based on the idea that users would be willing to pay more for a quality product, instead of just spending only a little bit of money on the nano straps rushed out the door by the usual suspects. The TikTok and LunaTike proved he was right, raising nearly $1 million on Kickstarter, before eventually finding a place on Apple Store retail shelves. The TikTok retails for $39.95, and the LunaTik is $79.95

2. Glif

iPhone photography is not a new phenomenon, but it seems to be taking off as the quality of the device’s camera improves. But for all their enthusiasm, mobile photo buffs still run into the limitations inherent in using a smartphone camera. Stability and shooting in low-light situations definitely number among those weaknesses. The Glif, designed by Dan Provost and Tom Gerhardt, aimed to fix some of the problems with iPhone photography in a simple way.

The Glif is a single piece of hard rubber with a metal threaded tripod mount that snugly grips your iPhone 4. It works wonderfully, as I discovered, letting you use your iPhone with any standard tripod, and other useful photo accessories like the Joby GorillaPod. The Glif might have been possible without Kickstarter, Glif designer Provost says, but the site “does so much more than just money raising.” According to Provost, it also “creates and fosters an enthusiastic community around your product, which is invaluable.” The Glif retails for $20.00.

3. GoPano micro

Another project related to iPhone photography (they aren’t exactly a rarity), the GoPano micro also achieved Kickstarter success. It’s a case/attachment combo that allows the iPhone 4 to record 360-degree videos, which you can then upload and share to the GoPano website.

This relatively small and inexpensive add-on for the iPhone is a classic Kickstart project: a product that appeals to such a relatively small niche of customers that it probably wouldn’t otherwise get made. But for realtors, nature lovers and others who might benefit from the tech, it’s an amazing device at a great price, and judging by the GoPano micro’s nearly $170,000 in funding, many agree. The GoPano micro will retail for around $80 when it becomes available.

4. PadPivot

Holding the iPad for longer periods of time can be a bit of a challenge. Designer Bernie Graham recognized that, and created the PadPivot, which features a ball-and-socket design, combined with a contoured base to make it easier to perch your iPad on your thigh at an easy angle for viewing. In my review, I couldn’t really find anything bad to say about the finished product.

Graham says that while he likely could’ve made the PadPivot a reality without Kickstarter, the site streamlines things and really allows entrepreneurs to focus on the process. And having watched along as the PadPivot made its way through funding, to production, to being retail-ready, you really see the advantage of Kickstarter from a small manufacturer’s perspective, as well as the challenges that ramping up to full-scale production present. The PadPivot will retail for around $25 when it becomes available.

5. The Cosmonaut

Dan Provost and Tom Gerhardt had so much fun creating the Glif on Kickstarter that they went back for seconds. The Cosmonaut, another project to break $100,000 in funding, is an iPad stylus designed based on how users actually draw on their iPads. The project was unusual in that it started out with a risky “pay what you wish” option, where every backer who pledged at least $1 would receive a pre-order of the finished product.

Luckily, the gambit seems to have worked out in Provost and Gerhardt’s favor, as you can tell by the success of the initial funding. It also reflects well on the Kickstarter community that it rewards smart design, even when given leeway to take advantage. The Cosmonaut will retail for $25 when it becomes available.

6. The Oona

Looking for a flexible iPhone mount that can stick to a variety of surfaces? The Oona can do that, and more. It works as an in-car windshield mount, a desk stand, a tripod attachment and even an under-the-cupboard clip for browsing recipes. Like the other projects listed here, it’s also stylish, showing off considerable design talent from the team of Brad Leong, Danny Fukuba and Sam Gordon.

The Oona managed to exceed its funding goal by more than $120,000, and is now accepting pre-orders with a four- to eight-week lead time. The Oona retails for $25.00 now in pre-orders, and $29.95 once it becomes widely available.

7. MySaver

The last project on this list, Thomas Lehman’s MySaver, has yet to be fully funded. But the problem it addresses is so widespread that I have faith it’ll exceed its goal. The MySaver addresses the tendency of iPhone, iPod and iPad cables to wear out near the points where they connect to the USB or dock connector ends. This has eventually happened to nearly all of my iPhone USB cables.

The MySaver comes in two flavors: a DIY version for upgrading your own cables at home, and a Pro version that comes pre-assembled with a high-quality OEM dock connector to USB cable of its own. The project is a smart idea, solves a common failing, and something we haven’t yet seen from the usual crowd of established accessory makers. The MySaver can be pre-ordered with a $8 Kickstarter pledge for the DIY version, or a $19 pledge for the Pro version.

That’s just a sampling of some of the best and brightest Kickstarter has to offer. Got any other suggestions we missed? Share them in the comments.

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Hacker group Anonymous denies Sony attack

The secretive "hacker collective" had earlier been singled-out by Sony as the possible guilty party.

But a posting on Anonymous' blog said: "Let's be clear, we are legion, but it wasn't us. You are incompetent Sony."

The electronics giant has offered compensation to users who suffer fraud as a result of the theft.

Earlier this week, Sony sent a letter to the US Congress accusing Anonymous of being involved in the attack.

"Sony has been the victim of a very carefully planned, very professional, highly sophisticated criminal cyber attack," said the letter, signed by Sony America boss Kazuo Hirai.

He said that Sony had found a file planted on its network labelled "Anonymous" and bearing the group's slogan, "We are legion".

But Anonymous said that it had been framed by online thieves to throw law enforcement off track.

Start Quote

Whoever broke into Sony's servers... clearly wanted Anonymous to be blamed for the most significant digital theft in history”

End Quote Anonymous' statement

The group, which made headlines in December 2010 after it used software freely available over the internet to temporarily bring down the sites of MasterCard and Visa, said that its members were not credit card thieves.

"Whoever broke into Sony's servers to steal the credit card info and left a document blaming Anonymous clearly wanted Anonymous to be blamed for the most significant digital theft in history," the statement read.

Revenge attack

According to Sony, the group targeted the company and facilitated the hacking in retaliation for the electronics giant's recent legal action against George Hotz.

The US-based hacker was accused of breaking copyright laws by devising a way to change the operating system on Sony PlayStations.

The case was eventually settled after Mr Hotz agreed not to repeat such behaviour in future.

Sony claimed that the massive data theft also coincided with a distributed denial-of-service (DDoS) attack on its website by Anonymous.

Kazuo Hirai, Sony America boss Kazuo Hirai, Sony America boss, said the company found a file on its network labelled "Anonymous"

Denial-of-service attacks take servers down by overwhelming them with traffic.

But Anonymous denies all responsibility for allowing access to online gamers' data, including millions of credit card numbers.

"No one who is actually associated with our movement would do something that would prompt a massive law enforcement response," said the group's statement.

"On the other hand, a group of standard online thieves would have every reason to frame Anonymous in order to put law enforcement off the track."

RIM launches new BlackBerry Bold smartphone

ORLANDO, Florida | Mon May 2, 2011 4:28pm EDT

(Reuters) - Research In Motion showed off a new version of its BlackBerry Bold phone with upgraded software on Monday, aiming to regain its stride after last week's profit warning and other recent stumbles.

RIM also said it will manage corporate and government communications sent using Apple's iPhone and iPad, as well as devices running Google's Android software, through its secure BlackBerry Enterprise Server. It's an implicit acknowledgment by RIM that its grip on the sector has weakened.

The company aims to capitalize on the BlackBerry's enhanced security features and its established role controlling employee access to corporate data while out of the office.

For years, businesses and government agencies have given the BlackBerry to millions of workers in need of mobile access to workplace applications. But many now prefer using their own Apple and Android-powered devices.

"Device diversity is a reality," Co-chief Executive Jim Balsillie told analysts at an annual conference in Florida.

RIM said the new touchscreen phone it announced on Monday is its thinnest and its most powerful yet.

When the device becomes available worldwide in the summer it will support the world's two most widely used network technologies, GSM and CDMA.

Analysts said the company would need more than one new product to generate investor excitement and investors shrugged off the announcement, sending RIM shares down 1.3 percent to $48.05 on Monday. It dropped 14 percent on Friday after the profit warning.

"It's not so much any individual product that's going to change investors' perception of the stock. It's going to take an upgrade of the entire product portfolio with the operating system upgrades," Evercore Partners analyst Alkesh Shah.

SOFTWARE BATTLE

RIM stunned investors last week with a fresh profit warning, just weeks after it issued a dismal outlook and struggled through poor reviews for its PlayBook tablet.

Sales of its aging phones have lagged, especially in the vital U.S. market and in Latin America, while Apple and Google have powered ahead.

While defending its realm in the professional market, RIM is pushing hard to deepen its inroads in consumer markets. But it has struggled to catch the eye of the most discerning shoppers, though it has made strides in grabbing market share in emerging markets, mostly with cheaper handsets.

RIM's other co-chief, founder Mike Lazaridis, said the company never considered ditching its own software to adopt Android, as Motorola Mobility, HTC Corp and others have done. Some analysts say that would lessen the strain on RIM.

"This battle is going to be fought on software, and we decided not to basically succumb to the lowest common denominator with Android," Lazaridis said on Monday afternoon.

He declined to say whether RIM would bid for thousands of Nortel patents Google is frontrunner to acquire.

TOUCHSCREEN BOLD

The new Bold, the model most geared toward the business market, has a 2.8-inch screen and retains the company's trademark physical qwerty keyboard with a 1.2 GHz processor. It will ship with a near-field communication (NFC) chip, allowing the phone to be used as a mobile wallet, executives said at the annual BlackBerry World conference in Orlando.

Balsillie said some customers are prepared to buy tens of thousands of NFC-enabled BlackBerrys.

The Canadian company also launched a video chat application and Facebook app for the PlayBook and said it would buy device management company Ubitexx.

RIM also launched BlackBerry Balance, a program to allow corporate and personal data to coexist without compromising confidential communication.

(Additional reporting by Sinead Carew; Editing by Peter Galloway)

South Korea police probe Google over location data collection

SEOUL | Tue May 3, 2011 6:32am EDT

(Reuters) - Google Inc's Seoul office was raided on Tuesday on suspicion its mobile advertising unit AdMob had illegally collected location data without consent, South Korean police said, the latest setback to the Internet search firm's Korean operations.

The probe into suspected collection of data on where a user is located without consent highlights growing concerns about possible misuse of private information as the use of mobile devices such as smartphones and tablets increases.

Such information is viewed as crucial for the burgeoning mobile advertising sector as it helps personalize online ads according to individual preferences or locations.

Last month, Apple Inc defended its use of iPhone location data, but denied that it was tracking the movements of customers, while consumer electronics giant Sony is grappling with a massive data breach.

"Every technology has a flip side. Location-based services benefit customers by helping them find nearby restaurants, gas stations and other places with their smartphones," said Kim Kwang-jo, a computer science professor at the Korea Advanced Institute of Science and Technology.

"But it could potentially violate consumer privacy. There are loopholes in location-based services, and companies should get consent from customers to collect location data."

"We suspect AdMob collected personal location information without consent or approval from the Korean Communication Commission," a South Korean police official said.

A Google spokesman confirmed that the police had visited its Seoul office and told Reuters the company was cooperating with their investigation.

Google and Apple have been targeted by U.S. lawmakers over their protection and use of consumer data from cell phone applications such as where users are located.

Google executives have talked about the ability to target advertising to users based on location.

Google bought AdMob, a leading global mobile ad firm, last year for $750 million.

Seoul police also raided the offices of local portal Daum Communications over similar suspicions, Daum said on Tuesday.

Daum said location data collected by its mobile ad services was not illegal as it was anonymous and could not be used to track individuals.

PROBES

Google has already been the subject of a series of probes in the United States, Britain, France, Singapore, Switzerland and South Korea over data collected by its controversial fleet of "Street View" cars.

Seoul police concluded in January that Google collected location information and other data from 600,000 wireless Internet users in South Korea with three Street View cars.

Google tightened its privacy policy in the wake of revelations that Google's Street View cars, which take panoramic pictures of city streets, inadvertently collected data from unsecured wireless networks in more than 30 countries.

The U.S. Federal Trade Commission is also considering a broad investigation into Google and reportedly alerting high-tech firms to gather data ahead of a probe of Google's dominance of the Internet search industry.

South Korea's top Internet portals filed a complaint with anti-trust regulators last month claiming Google was unfairly stifling competition in the mobile Internet search market of one of the world's most wired countries.

In South Korea, Google is one of smallest players in the fixed-line Internet search market, but it enjoys a near 20 percent share in the mobile Internet market, backed by its Android platform.

Google, which controls roughly two-thirds of the global search market, is a stellar performer in the booming smartphone and tablet market, as device makers such as Samsung Electronics and LG Electronics increasingly adopt its free Android operating platform to counter heavyweight Apple.

Global technology firms, including Microsoft, are trying to rein Google's growth.

The global smartphone market is forecast to grow 58 percent this year and Android will account for 39 percent of the market, according to research firm Gartner. In the tablet market, Apple's share will gradually decline to 47 percent by 2015 from 69 percent this year, with Google's share forecast to rise to 39 percent from 20 percent now, Gartner said.

(Additional reporting by Miyoung Kim and Jonathan Hopfner in SEOUL and Kenneth Li in NEW YORK; Editing by Dhara Ranasinghe and Muralikumar Anantharaman)