The NASSCOM EMERGE forum acts as a catalyst for growth of emerging and start-up companies. The NASSCOM EMERGEOUT Conclave are a series of Conferences held across cities in India, starting off with Chennai and Delhi every year. It aims to be a collaborative initiative by the EMERGE Community to leverage on the knowledge base and look at strategies which have the potential and wherewithal to tap into the Emerging Market.
In Chennai, the focus is on the addressable domestic market for the IT BPO sector. This sector is showing phenomenal double-digit growth constantly, and is expected to touch 100 BN US$ or thereabouts in the next decade. Needless to say, this four-fold growth will be driven by the emerging companies and start-ups, who need to make adequate preparations now, in order to leverage this opportunity.
This theme will allow us to discuss the transformational impact IT will have on several domestic industries, for instance the small-and-medium scale Automobile sector. Without adoption of IT, this sector would lose its competitiveness to other Asian countries. So how do we grow the penetration of IT within that sector? I think it is time for us (as the IT industry) to examine these issues and develop plans for engaging our future customers in more meaningful ways at events like the EMERGEOUT Conclave. The focus on small-and-medium scale Manufacturing sector lends itself naturally to Chennai. The e-Governance opportunity, being the other. The potential for IT to play a role here, is again significant and mostly untapped.
Here’s a sneak preview of the fourth EMERGEOUT conference and what you are likely to experience on 30th April in Chennai:
- How big is the domestic market really?
- Automotive software: Is there an Opportunity for IT and Where
- The Emerging UID inspired ecosystem and What it means for you?
- OnDemand Software: An Essential Ingredient for the Domestic Market
- The Rural Banking Opportunity – hear from the experts.
- User Centric Design : Designing Products for New Markets
- Building IT For Scale
- Next Generation IT Services
- Innovation Jam: New Ideas for New Markets
Targeting this Market requires a new approach, defined by extremely low operating costs, an OPEX based costing structure and built-in scalability models which are profitable. The EMERGEOUT Conference aims to relook into these existing models and enable a thinking process that will help SMEs and larger corporates to seriously consider this Opportune Market. Like in the past, it will be hands-on, with workshops, interactive sessions and the popular (Un) Conference format. Needless to add, some of the top names will be addressing here and this entire experience gives it a unique touch, which you can ill-afford to miss.
After all, there aren’t too many conferences which can keep up with the changing trends, understand the emerging strategies and yet stay ahead. Please do stay connected as we build further on this platform. Will you be there?
