The OMH initiative promises to enhance the CDMA ecosystem; it gives you flexibility in device selection as well as changing operators in CDMA which was not easy earlier.
Open Market Handset (OMH) offers you greater choice and pliancy to stay tuned into the CDMA ecosystem. OMH is an initiative led by CDMA development group (CDG) to enhance the CDMA customer base, offer them flexibility to change the handset and the operator conveniently, and to use voice and data services. Reliance Communications, Sismeta Shyam (MTS), Tata Teleservices and Virgin Mobile India are the operators supporting this initiative in India. Samsung and Micromax have already launched their OMH handsets.
"When CDMA phones were first launched in India, people were sceptical about it being SIM-Card-less and tied to the operator after getting used to the GSM model," shares Sandeep Sibal, country manager and vice president of technology, Qualcomm India & South Asia. "Open market handsets are operator-neutral not only for voice but also for data. It has created greater selection of devices for consumers," he adds.
"CDMA as a technology is well-positioned to have a great future," expresses Atul Joshi, chief sales officer, MTS. "There is a business case to put more smartphones and higher-end CDMA phones in India for the CDMA customers," states Joshi.
