OMH will serve to fuel the growth and popularity of CDMA just like GSM. As mobile phones are more like a style icon, consumer likes to change it every now and then. OMH will provide a great deal of flexibility to switch handsets and opt for high-end multimedia phones and smartphones for CDMA.
"So far we have binary runtime environment for wireless (BREW)-based OMH handsets. There are plans to launch Android-based handsets this year," shares Jain.
Just by sliding in the OMH SIM card, all the network settings get activated automatically unlike the lengthy process of calling the operator, getting the parameters, entering them manually and then finally using the data service.
OMH SIM cards and OMH handsets can be easily recognised by the trademark OMH logo, like a gem. "The OMH SIM card and the service will not carry any additional cost with it," shares Shelat.
Ajay Mathur, senior vice president, Tata Teleservices enunciates, "Within a very short span of the commercial launch of OMH, we have seen 15-20 per cent growth from open market initiatives. This platform will give a tremendous boost to high-end phones, use of Internet for rich data downloads in India."
It started off well, and holds great potential. The consumer, operator and
OEMs foresee a great market for OMH.
