With conferences, trade shows, and advertisements devoted to e-books and e-book readers in China, this sector is expected to grow on domestically-built devices and services. In April 2009, international book publisher Penguin laid the groundwork for e-books in China with a deal, and then Hon Hai announced a new distribution deal. China's Datang unveiled its first TD-SCDMA e-book reader, and China Mobile also worked on delivering reading material to mobile phone users. A Chinese online gaming firm created a subsidiary called Shanda Literature, which announced plans to enter the Taiwanese market.
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